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The Dance Road
New York, United States
How can we use dance as a means to rescue the history and culture of different endangered cultures?
The Dance Road project serves as an inspiring example of how dance can be utilized as a tool to rescue and preserve the history and culture of various communities at risk of extinction. Spearheaded by an Ecuadorian dance artist, the initiative involved traversing the ancient migration path of nomadic tribes between the former land of Beringia in northeastern Russia and Alaska.
To execute the project, a communication strategy based on narrative was defined, detailing the history and culture of the different communities that inhabited this region over time. The cultural exchange route of nomadic civilizations of the Chukchi ethnic group in northeastern Russia and the Kichwas in America was highlighted. Partnerships were forged with renowned cultural organizations and media outlets, such as National Geographic, to promote the project and broaden its reach.
The project focuses on the significance of dance as a means of transmitting knowledge and culture across generations. In many parts of the world, traditional dance is rapidly disappearing, representing an irretrievable loss of our cultural heritage. The Dance Road initiative seeks to rescue these traditions and foster cultural exchange among different communities, recognizing and preserving the origins of civilization.