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Preserving Heritage: Sustainable Tourism at Hato Piñero

How can we preserve a legacy of 40,000 hectares of Venezuelan plains and promote sustainable socio-productive alternatives, while preserving the ecosystem and traditions of the Venezuelan llaneros?

We had the privilege of working with the Branger family legacy at Hato Piñero, a 40,000-hectare natural reserve in the Venezuelan plains. Our challenge was to find sustainable socio-productive alternatives that both safeguard the ecosystem and create economic opportunities for the local community.

Through an assessment of the current situation, we learned about the Branger family's efforts in preserving a unique ecosystem with rich biodiversity in mammals, birds, and reptiles. We discovered their initiatives in promoting adventure tourism, including jeep and horseback expeditions, as well as their work in developing local capacities.

Building upon this groundwork, we designed a comprehensive strategy focusing on working with a small group of local llaneros who had spent most of their lives developing important initiatives to preserve Hato Piñero, including ecotourism programs (expeditions, bird watching, etc.) and genetic science to create a more resilient breed of Ganado, called Rojo Piñereño. We worked with these leaders to co-create sustainable alternatives to improve the lives of other inhabitants in the region, promoting long-term local economic development while simultaneously preserving the local culture and traditions, which are inherently linked to the Venezuelan plains ecosystem, its wildlife, and its landscapes.

We received support from the Ministry of Tourism of Venezuela


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